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Chris Ball
July 29, 2025
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Hoxton Blog • Trade Tensions Tamed: U.S. Strikes Deals, Markets Power On
Tariff talks rumbled on this week as the European Union finally reached a trade agreement with the United States.
U.S. President Donald Trump announced 15% tariffs on most European imports and compelled the EU to make substantial investments in American energy products – avoiding a trade war between two of the world’s largest economies.
Negotiations were tough. Despite 15% being half of the 30% floated earlier in the month, the EU is reportedly disappointed. When the UK agreed on 10% tariffs, the bloc considered it a bad deal. But it is a far cry from the 40% tariffs threatened elsewhere.
The U.S. and Japan also finalised a trade deal, reducing tariffs to 15% and securing $550 billion in Japanese investment. This means the two major U.S. trading partners – Japan and the EU – now have agreements in place, although the EU is exploring alternative trade alignments via the CPTPP – a free trade agreement between 12 countries including the UK – and ESG-linked supply chains to reduce U.S. reliance.
Beyond this, U.S. trade letters have been sent to additional countries – including South Korea and Brazil – containing 25–40% tariff threats if deals aren’t reached.
But, despite the headlines, trade tensions aren’t causing much disruption in the markets. Much of the news appears to be priced in already, and overall investment performance remains solid.
While some individual companies may feel the pressure, the largest players continue to hold up well.
U.S. equities, in particular, have performed strongly. The S&P 500 has reached new highs again, buoyed by solid earnings from Alphabet (Google), Netflix and Tesla.
These earnings have helped reinforce investor confidence in the growth outlook, despite ongoing macroeconomic challenges.
Tesla’s shares did fall around 8%, largely due to tariff concerns. However, as always, it’s important not to react to individual share price drops and, instead, consider the broader market picture.
As former MicroStrategy CEO Michael Saylor pointed out, just 4% of U.S.-listed companies have generated the entire net gain of the stock market since 1926. The remaining 96% have collectively performed no better than Treasury bills.
The real challenge is knowing which 4% will deliver that outperformance ahead of time – which is precisely why we focus on index investing.
Vanguard founder John Bogle said: “We don’t try to find the needle; we just buy the haystack.” In other words, diversification is key. And holding investments for longer periods allows you to ride out short-term market fluctuations and take advantage of the market's long-term growth potential.
By focusing on long-term goals and remaining disciplined, you’re more likely to benefit from higher returns over time.
Historically, the market reaches all-time highs in most years. In fact, the S&P 500 has hit highs on 14 separate days so far in 2025. The average annual number is 21, so this year is tracking fairly typically.
In 2024, we saw 57 all-time highs, while 2022 and 2023 combined had just one. Meanwhile, during the so-called "lost decade", there were only 13 in total – quite a contrast.
All-time highs are a normal part of market momentum. A high number of all-time highs in one year doesn’t necessarily mean the following year will underperform. The market is built to rise over time.
It’s been a good week for UK and European equities, both of which showed steady gains.
Meanwhile, Japan did well off the back of a positive trade deal development with the U.S.
The country’s push to spark growth is also catching investors’ attention, with government support and structural reforms aimed at boosting productivity and innovation.
It’s the kind of long-term thinking that helps drive stronger, more profitable companies over time.
The U.S. government is set to borrow up to $670 billion this quarter through short-term bonds – or T-bills – which are proving popular with investors. With yields north of 4.35% and low sensitivity to rising interest rates, they offer both income and flexibility. You can move quickly if the market shifts.
The yield curve – the gap between short- and long-term interest rates – remains flat, signalling uncertainty. It’s steepened a touch lately, suggesting some expect rates to ease gradually. Long-term yields are being kept in check by steady demand from pension funds and overseas buyers.
Investors are also favouring high-quality corporate bonds, which offer more yield than government debt with less risk than equities. There’s a bit of caution around lower-rated bonds, though – spreads aren’t particularly generous right now.
Overall, the bond market is delivering a steady, if cautious, return profile. Bonds don’t grab headlines like equities, but they play a vital role – adding stability when things get bumpy.
A well-balanced mix of bonds can help keep your portfolio moving forward, especially when uncertainty is in the air.
Fed FOMC Meeting (29-30 July) |
Investors will closely watch the Federal Reserve’s policy meeting to see if Chair Jerome Powell’s comments align with or diverge from other Fed officials. This could provide important clues about upcoming rate decisions.
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Bank of England Policy Decision (Early August) |
With inflation easing and a softer job market, the BoE may adopt a more cautious – or dovish – tone. Markets will be watching for signs of a pause or potential rate cuts. |
Q3 Earnings Reports (Apple, GM, Microsoft, Meta, Nvidia) |
These key tech and auto companies are set to report results. The market is now focusing more on forward guidance than headline beats. |
U.S.-EU Trade Deal Progress |
Any new breakthroughs could lift markets, while lack of progress might keep tariff-related uncertainty elevated. |
T-Bill Auctions and Yields |
The size of short-term U.S. Treasury sales and investor demand will reveal confidence in the near-term economic outlook – and directly impact bond yields. |
In times like these, when headlines shift quickly and markets respond in real time, it’s easy to get caught up in the short-term noise. But history shows that time in the market, not timing the market, is what drives long-term success.
Consistently investing, staying diversified, and holding your nerve through ups and downs is what delivers meaningful results.
At Hoxton Wealth, we’re here to help you stick to that path. Whether you’re investing for retirement, planning for the future, or just looking to grow your wealth steadily, we focus on long-term strategies that align with your goals – backed by insight, expertise, and a steady hand.
Our client services team is here to support you – they can be reached by email at client.services@hoxtonwealth.com or on WhatsApp through our new global client services WhatsApp number: +44 7384 100200
Success isn’t about reacting fast – it’s about staying the course with purpose.
If you would like to speak to one of our advisers, please get in touch today.
Chris Ball
July 29, 2025
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