Why Great Investors Ignore the Headlines: Hoxton Wealth’s View on Market Noise and Media Negativity

It’s important to understand this: media outlets are not paid to help you invest better—they’re paid by advertisers to keep your attention. And the fastest way to get that attention? Fear. 

Bad news sells. Always has, always will. Whether it’s a looming recession, political instability, or trade tariffs, headlines are crafted to provoke emotion, not provide perspective. This creates a mismatch between what you see in the news and what’s actually important for your long-term financial goals. 

At Hoxton Wealth, we guide our clients to think long-term, to filter out the noise, and to stay focused on what really matters: strategy, discipline, and time in the market. 

When markets react to news—like the Trump tariffs—it taps into our natural instinct to avoid loss. That’s human. But reacting emotionally often leads to poor decisions at exactly the wrong time. 

Peter Lynch warned us: “Far more money has been lost by investors preparing for corrections than has been lost in the corrections themselves.” At Hoxton, we’ve seen this play out. Clients who hold firm, stick to their financial plan, and don’t allow headlines to dictate their actions are the ones who come out ahead over time. 

Our approach to investing borrows heavily from some of the greatest minds in finance. 

Warren Buffett, for example, is famous for his advice: “Be fearful when others are greedy and greedy when others are fearful.” It’s not just a nice quote—it’s a core principle that we apply in our client portfolios. 

Charlie Munger once said, “The big money is not in the buying and selling, but in the waiting.” That resonates with our belief that successful investing requires patience and perspective. 

And we’re always reminding clients of another Peter Lynch gem: “The real key to making money in stocks is not to get scared out of them.” 

At Hoxton Wealth, our investment philosophy is grounded in exactly this kind of thinking: stay the course, block out the short-term noise, and trust in the long-term trend. 

If you zoom out and look at the long-term performance of markets—be it the S&P 500, MSCI World, or even real estate—you’ll see a clear pattern: long-term upward growth, occasionally interrupted by short-term declines. 

We help our clients see those dips for what they are: temporary moments of volatility, not signals to panic. Whether it’s Trump’s tariffs, interest rate adjustments, or global events, history shows us that markets recover—and grow. 

When you’re investing for a retirement that’s 10, 20, or 30 years away, today’s headlines will likely be forgotten. But your decisions during those moments of fear will leave a lasting impact. 

At Hoxton Wealth, we don’t just manage portfolios—we manage behaviour. That means being a calm voice in turbulent times, a steady hand when the media would have you running for the exits. 

We believe that education and reassurance are as valuable as any fund or asset class. That’s why we stay close to our clients during volatile periods—keeping them informed, providing context, and reminding them of their long-term goals. 

You can’t control the markets. But you can control your reaction to them. That’s where true investment success lies. 

Donald Trump’s tariffs might dominate headlines today, just like Brexit did in 2016 or the COVID crash in 2020. But five years from now, this will be another tiny blip on an upward chart. 

At Hoxton Wealth, we help our clients tune out the noise, stick to their strategy, and grow their wealth with confidence. The media will always chase the next crisis—but your financial future deserves a calmer, clearer, and more disciplined voice.