Hoxton Life Ep1 Alan Turner

Join us on the first episode of Hoxton Life as we sit down with Global Marketing Director, Alan Turner, who reveals the high-impact strategies behind Hoxton Wealth’s exponential growth. Sam Oakes (Head of Creative at Hoxton) and Alan explore the vital role of international financial planning, the unparalleled power of paid advertising, and why Dubai emerged as a crucial hub amid global lockdowns. Alan also delves into the seamless transition to virtual client meetings, offering insights on leveraging video calls to stay ahead of trends in a digital age.

In this episode, we go behind the scenes to understand the dynamics of building a cutting-edge marketing team at Hoxton Wealth. We discuss the transition from his solo efforts to collaborative creativity, the advantages of an in-house team, and the complexities of working with external agencies. Alan speaks about having key team members who bring specialised expertise, making the case for why a strong, cohesive team is vital for maintaining a compelling brand presence. Learn how Hoxton Wealth transitioned from Hoxton Capital Management, rebranding to align with their modern, innovative identity.

We also explore the art of personalised marketing in financial services, emphasising trust, community, and the importance of human connection in today’s algorithm-focused world. We talk about creative methods for generating warm leads and the pivotal role of PR in bolstering credibility. Sam and Alan discuss how Hoxton Wealth is reshaping perceptions in international financial planning, promoting transparency and high standards.